The pen is mightier than the gun. Choose Your Bullets is a desk accessory that empowers our thoughts and gives us the opportunity to shoot positive ideas.

This project responds to the current situation in Mexico, where violence seems to have taken over our life. Often misinterpreted, Choose your bullets reflects upon how we as a society respond to corruption, violence and bad decisions, encouraging a positive change by believing that each one of us can make a difference. No matter what you do, you should always shoot for good.

Solid aluminum sculpted by industrial artisans in Monterrey, Mexico. Each piece is unique and engraved with a serial number. 

JD-E Studio Project
Photography: Arturo Lozano
Year: 2010