DRINK UP & GO!
With an eye on of designing the new star product of Libbey, the most important glass company in America, we collaborated with Joel Escalona's Studio to create DRINK UP & GO!, a bottle relevant not only for the individual, but also for society and the industry.
Understanding the need to find new ways to transport and drink water while we recede from the wasteful consumption of disposable products, we designed a bottle that takes full advantage of the qualities of its materials and responds to the daily needs in lifestyles that become increasingly hectic.
A high-strength borosilicate glass body keeps the liquids fresh in a hygienic way, while silicone covers and interchangeable caps provide versatility to adapt to any lifestyle.
DRINK UP & GO! it is the result of an integral project that goes beyond a well-designed product; behind each bottle there is a research and prospecting work that allowed us to understand the potential of the client and the needs of the new markets. We not only follow trends, but we create them.
